EXPERIENTIAL MARKETING
There’s no substitute for an experience.
Experiential marketing goes beyond your average tradeshow booth to create an immersive experience where your customer can interact with your brand. It is all about creating an emotional connection that makes your event and (most importantly) your company memorable.
Vomela’s in-house team includes design, sales, and project managers to take you through a process that makes working with us a truly full-service partnership:
• Ideation
• Strategic Design
• Project Management
• Production
• Custom Fabrications
• Installation
We’re here to help you meet your goals: getting your audience engaged and making your brand unforgettable. Your event should communicate who you are and what you offer while developing a positive brand perception. Your experiential event design elements can twirl, light up, hang, even be on the beach – all to draw in your audience.
Types of Events
• Pop-up shops
• Product launches
• Convention and expos
• Brand events
• Parties
• Classes and workshops
• Festivals, concerts, and tours
• Corporate meetings
• Influencer events
• Conferences
Experiential, in-your-facial experiential.
• Art installments
• Selfie backdrops
• Step and repeat walls
• 3-dimensional elements
• Hashtags and props
• Influencer gift boxes and goodie bags
• QR codes
• Oversized games
• Menus, table tents, and notecards
• Floor and window graphics
• Built just-for-you structures
• Building wraps
• Interactive displays
• Custom products
Event meets eventful: Tips for Planning Your Event
Be planful:
Planning from the beginning will help with decision-making later on.
Rely on your print partner:
You can trust us to execute and manage all of the details that pull it together.
Be unique:
Don’t be afraid to use your unique voice for that human, emotional connection.
Plan for post-event activities:
Don’t forget the ever-important follow-up to your event to keep the relationship going with targeted messaging to the contacts you’ve captured.
Projects we’ve done
Farmacy Beauty Pop Up Event
This two-day pop up featured different room themes connected by a 55’ die cut floor vinyl graphic. It also had an outdoor stair wrap, floor and wall vinyl, window graphics, dimensional elements, die cuts, and plinth wraps.
Liquid IV Pop Up Event
Your event graphics can travel! This pop up event used vinyl and sintra panel graphics on an RV that went on a 15-city tour.
This two-day pop up featured different room themes connected by a 55’ die cut floor vinyl graphic. It also had an outdoor stair wrap, floor and wall vinyl, window graphics, dimensional elements, die cuts, and plinth wraps.
Your event graphics can travel! This pop up event used vinyl and sintra panel graphics on an RV that went on a 15-city tour.
A custom 87’ long red carpet decked the entrance to this fashion week event along with hanging vinyl banners, a wall mural, vinyl decals, and cocktail menus.
The Retail Experience Is Changing—Make it More Experiential.
The days when shoppers were contented to browse the aisles of a traditional retail establishment are gone, and many well-established retailers are shuttering brick-and-mortar stores at an alarming rate.
Industries
Any event in any industry benefits from well-done tradeshow booth:
Retail Graphics
For rollouts, marketing programs, and seasonal promotions, get the most out of your windows, walls, doors, floors, and more.
Transportation
For rollouts, marketing programs, and seasonal promotions, get the most out of your windows, walls, doors, floors, and more.
Education Graphics & Branding
For rollouts, marketing programs, and seasonal promotions, get the most out of your windows, walls, doors, floors, and more.
Healthcare
For rollouts, marketing programs, and seasonal promotions, get the most out of your windows, walls, doors, floors, and more.
Banking & Finance
For rollouts, marketing programs, and seasonal promotions, get the most out of your windows, walls, doors, floors, and more.
Arts & Entertainment
For rollouts, marketing programs, and seasonal promotions, get the most out of your windows, walls, doors, floors, and more.
Services
CASE STUDIES
Explore graphic solutions and printing services for successful
branded environments and activations.
BNP Paribas Tennis Tournament
We collaborated to bring the vibrant, historical brand to life for the event, using wall graphics, posters, silicone edge graphic displays, frames, and displays of vintage tennis rackets.
Noovie Arcade Display
Our 2D and 3D design teams created an old-school arcade cabinet out of cardboard. This allowed us to ship the box to movie theaters flat so they could assemble it themselves.
CASE STUDIES
Explore graphic solutions and printing services for successful
branded environments and activations.
Thorntons Fleet Redesign
Vomela Transportation Group (VTG) had the opportunity to prove our commitment to quality when Thorntons, Inc. needed a full fleet redesign and installation.
3M Headquarters Wrap
As part of an ongoing brand campaign, global science company 3M turned to their long-time printing partner, The Vomela Companies, to wrap their iconic headquarters in St. Paul, MN.
First Bank Office Graphics
A great way to meet in the middle is with the use of privacy screens. An image or geometric design that reflects your brand or vision can be made in a variety of substrates depending on what it is you are looking for.