Building Wrap with Colorful Film
As part of an ongoing brand campaign, global science company 3M turned to their long-time printing partner, The Vomela Companies, to wrap their iconic headquarters building in St. Paul, MN. The project was a part of 3M’s multi-year company campaign called the “Wonder” campaign, a global effort that demonstrates the variety of ways 3M Science impacts day-to-day life and showcases the culture of curiosity that is innate within 3M.
The installation is made up of nearly 500 individual pieces of film on each side of the building that fit together like a mosaic. The perforated film placed on the windows allow 60 percent of light to shine through and for people to see out while still reflecting color to outside viewers. The finished product is the message: “Curiosity is just the beginning.”, highlighting the 3M mission of curiosity, passion, and purpose.
Vomela’s partnership with 3M has spanned more than half a century, and this project is an excellent example of best-in-class application of 3M Science. By combining 3M products with Vomela’s expertise in printing and installation, Vomela was able to bring the design concepts to life in unique and inspiring ways.