You don’t even have to lick the stamp.
Today’s world is one of digital fatigue. We are bombarded by so many emails in our inboxes at work and at home, that they all start to blend together. At the Vomela Commercial Group, we’ve helped many of our customers combat this with our solution, Intelligent Mail.
We work with marketing departments to utilize their CRM data and infuse it into one-to-one direct mail pieces to send the right message, to the right person, and at the right time. Intelligent Mail isn’t meant to replace your digital channels, it is meant to complement them and produce measurable results.
Your new in-control box.
With our Intelligent Mail services, we can help you hyper-target your direct mail campaigns. Here’s some of what we can do:
- Personalized direct mail campaigns to reduce CAC and increase LTV
- Variable data based on geographics, demographics, and interests
- PURLS (personalized URLs) and personalized QR codes
- Custom microsites and landing pages
- Data acquisition
- Site abandonment and retargeting
Types of Products
Here are some of the campaigns we’ve successfully executed for our clients:
- Reminder notices for next use appointments
- New mover and customer acquisition campaigns
- Personalized coupons for product launches
- New member welcome packets and cross-sell opportunities
- Personalized member, donor, and customer outreach
Types of industries we work with:
- Associations and non-profits
- Colleges and universities
- Hospitals and healthcare
Things to consider when creating direct mail campaigns
The more channels you incorporate into your campaigns, from digital ads and email campaigns to direct mail, the more complex it is. Working with a partner like Vomela Commercial Group takes a lot of the manual effort out of running complex multi-channel campaigns because we can directly connect to your CRM database for real-time deployment.
Personalize the experience
The best campaigns send the right content to the right person at the right time. Create a highly targeted direct mail campaigns using dynamic variable data based on demographic, geographic data, and interests to help reduce customer acquisition costs.
Consider the timing of your touchpoints. Sending a personalized direct mail piece with a custom QR code scheduled to arrive around the same time as a coordinating email can have a much bigger impact.
Your CRM data can be the most powerful tool in your marketing toolbelt, but it is vital to protect this sensitive client information. At Vomela, we take data security seriously. Our data security practices are the best available, with SOC 2 Type II certification from the American Institute of Certified Public Accountants (AICPA) and HIPAA certification.
Explore print and digital collateral solutions for successful
branded environments and activations.
Elk Grove Graphics, a Vomela Company, worked with Elmhurst College to create a unique and engaging multichannel marketing campaign to reach potential students.
When a Midwest community hospital needed assistance in building patient engagement, they turned to Chicago-based Elk Grove Graphics, a Vomela network company, to assist them.