Custom Designed and Printed for Augmented Reality Experience

The Challenge

National Cinemedia was looking for a partner capable of enhancing their interactive augmented reality experience, branded Noovie ARcade, through a combination of print and digital technology. They approached The Vomela Companies with the idea to create arcade-style displays that moviegoers could interact with via a smart phone app. Counter cards and backlit graphics were also needed for promotional purposes.

The Vomela Companies’ strategic design team was the perfect fit for a project of this scope and complexity. Our structural designers started by creating a 3D model to confirm the 8-piece structure could easily be assembled on-site. To ensure flawless execution, the structure was rigorously prototyped and tested in-house. We also created an in-depth set of assembly instructions accompanied by a video.

When the pieces were ready for production, we utilized multiple locations within The Vomela Companies network to get the job done. They were printed via 4-color process on 100# litho label and mounted to B Flute corrugate. The display was die cut, kitted in an extensive hand assembly process, shipped flat and assembled at each location. This interactive display integrated AR technology via a phone app to play the video game when viewed through a smart phone.

The Result

This project couldn’t have come to life without the varied specialties of locations throughout our expansive network. Though it was a project with a wide scope, we were able to offer our client a solution that came together quickly. Once the designs were approved, all of the printed materials were printed, kitted, shipped, and installed within 3 weeks.