PATIENT ENGAGEMENT IN A MIDWESTERN COMMUNITY HOSPITAL
Improving Engagement with Direct Mail Campaigns
When a Midwest community hospital needed assistance in building patient engagement, they turned to Chicago-based Elk Grove Graphics, a Vomela network company, to assist them. They wanted to send personalized direct mail pieces to patients who had visited the local urgent care facility, with each piece addressing the patient’s specific need. As with any project involving sensitive information, confidentiality and data security are key considerations when selecting a print vendor.
When Super Bowl 52 brought the event close to our corporate headquarters in St. Paul, MN, we partnered with the Super Bowl Host Committee as an in-kind sponsor to transform Minneapolis into a Bold North landscape.
Elk Grove Graphics, a Vomela Company, worked with Elmhurst College to create a unique and engaging multichannel marketing campaign to reach potential students.
We collaborated to bring the vibrant, historical brand to life for the event, using wall graphics, posters, silicone edge graphic displays, frames, and displays of vintage tennis rackets.