AUTOMATED
DIRECT MAIL
Direct Mail Marketing Made Simple
PFL is an industry leader in data-driven direct mail and commercial print. Now that it is part of the Vomela family, our direct mail capabilities have increased significantly. PFL’s innovative direct mail automation technology brings the automation, personalization, and measurement that is expected from digital. It is the most effective solution for organizations seeking integrated, personalized, and scalable direct mail programs that drive growth.
Direct Mail:
Right Message, Right Time
The PFL technology integrates with top CRM and marketing automation tools, enabling brands to trigger personalized direct mail based on real customer interactions. From brochures and postcards to dimensional mail and complex multi-channel programs, PFL delivers high quality results at any scale.
Why Choose PFL Direct Mail Marketing
- Personalization at Scale: Send unique, tailored print experiences to every customer, whether you’re sending 10 or 10,000.
- Data-Driven Timing: Reach audiences at the right moment with automated triggers linked to your CRM or MAP.
- Consistent Brand Experience: Every piece of mail is produced with Vomela’s quality and brand consistency.
- Measurable Impact: Track delivery, engagement, and ROI to see exactly how your direct mail campaigns contribute to growth.
- Mail Format Options: From postcards, brochures, and catalogs, to flyers, custom boxes, packaging, or elaborate promotional kits, PFL and Vomela do it all.
Scaling Direct Mail with Automation
Whether you’re sending a single postcard or automating a complex, multi-touch journey, PFL’s integrated and automated approach lets you deliver the right message, to the right person, at the right time to build real connections and drive ROI. PFL can handle every step of your direct mail campaigns—from production and delivery to measurement. To make this all possible, our automated direct mail solution integrates directly with Salesforce, Marketo, Iterable, Eloqua, and more—so you can trigger personalized mailers from your CRM or MAP, track results, and scale outreach with zero manual steps.
How PFL Direct Mail Works
Plan, select, and customize your direct mail from a variety of formats.
Drag and drop into your CRM or MAP.
Data triggers timing and personalization of individual pieces.
Delivery data is recorded for instant delivery notification and attribution.
Types of Campaigns
Acquisition
Integrated direct mail makes customer acquisition easy, resulting in increased pipeline and ROI.
- Account-based marketing (ABM)
- Deal acceleration
- Awareness
- Events & webinars
Retention
Increase retention and ROI with integrated direct mail that delivers results.
- Adoption
- Cross-sell/upsell
- Loyalty
- Community building
Engagement
Drive engagement with integrated direct mail that keeps customers connected.
- Critical mail
- Advocacy & expansion
- Customer experience
- Events & webinars
Solutions for Many Industries
Our solutions are designed to make direct mail as seamless as digital marketing—leveraging cutting-edge tools and creative expertise. Whether for healthcare, finance, retail, nonprofit, or any industry, we help every client amplify engagement.
Security & Compliance
- SOC 1 Type 2, and SOC 2 Type 2 reports
- Payment Card Industry Data Security Standards (PCI DSS)
- HIPAA Compliance Program
- ISO 27001 Certified
- General Data Protection Regulation (GDPR)
Decreased Cost
Per Mailer
Increase Volume
Of Mail Sent
“We immediately had complete control of our costs. Everything was not only more economical, in terms of our average cost per piece, but it was all just much more efficient and easier to predict.”
Gia Harris
Manager, Growth Marketing, Hinge Health
15.6X
Return on Investment
13.7%
Return on Investment
“We started partnering with PFL because we really wanted to figure out how to get through the clutter of all the noise to get people’s attention.”
Gretchen Swann
Principal Marketing Program Manager
Saved Time
Over Old Manual Processes
Higher Customer Engagement Rates
with Direct Mail
“There’s something about holding a piece of mail in your hand that makes the message feel more real. We wanted our members to feel seen and valued and not just another click or open rate.”
Kristin James
Director of Engagement Marketing, RXSS
1300%
Return on Investment
Personalization
Helped with Campaign Success
“We specifically asked the PFL technical support team if we could include the signature of each sales rep the contact was working with. That was huge for us.”
Erick Portillo
Marketing Operations, LTN
40 Hrs.
Per Month Saved on Manual Processes
Happy Customers
Major Reduction in Customer Complaints
“I love working with PFL because they are thought leaders and offer insights, tips, and strategies. They take an educational approach without coming off too salesy.”
Moriah Canner
Digital Marketing Manager, Avidia Bank
Saved Time
Over Old Manual Processes
Increased Event Attendence
With Regular Newsletter
“The impact is clear in event attendance. “Attendance has increased since we began printing and mailing the newsletter,” Zale reported. The newsletter is now the main way members discover events. What’s more, the team gets immediate feedback if there are any errors or delivery issues. “When there’s an issue in the newsletter? Everyone tells us,” Zale said, underscoring the importance of the communication channel.”
Jamie Zale
Programming Manager, Wider Circle
