Digital marketing has never been more capable—or more crowded.
As audiences grow weary of the ephemeral, they respond more strongly to the tangible—materials they can hold, keep, and return to. The opportunity is not to retreat from digital marketing, but to complete it with an omnichannel strategy in which well-executed print collateral works alongside email, social, and web—each channel doing the job it does best. The brands getting this right have stopped treating it as an afterthought.
It’s part of the infrastructure. And the reasons are strong.
The case for physical media is not nostalgia—it’s performance. Direct mail open rates run at 80 to 90 percent, against 20 to 30 percent for email.
Response rates run five to nine times higher than other advertising channels, with 73 percent of American consumers saying they prefer to hear from brands through the mail. The average mail piece stays in a home for 17 days. No banner ad lingers on a kitchen counter for two and a half weeks.
But those numbers are not inevitable.
Print performs when the message, the audience, and the execution are right—and budgets are wasted when they aren’t. Which is why the conversation about marketing collateral is really two conversations at once: one about marketing strategy, and one about operational excellence.
E-BOOK
15 Ways to Make Marketing Collateral Work for Your Business
Effective collateral programs draw on five capabilities —each designed to help brands produce, personalize, and deliver printed communications without the usual friction:
No single capability carries a program on its own. The value comes from the system.
Here’s one example of the system at work:
Every brand has customers who have stopped responding to emails—people who once engaged, perhaps clicked through on a campaign or made a purchase, and then stopped responding altogether.
They already know your brand.
Reaching them again typically costs a fraction of acquiring someone new. The problem is that the channel they’ve tuned out is the one most brands depend on.
Automated direct mail changes that equation.
Connected to a CRM, a win-back piece can trigger when a customer crosses a defined threshold of inactivity, arriving in a mailbox that’s far less crowded than an inbox, and personalized to their history rather than blasted to a list.
The same logic that makes triggered mail effective makes a well-timed catalog effective for considered purchases, a dimensional mailer effective for high-value B2B prospects, and a crisp sell sheet effective in a rep’s hands.
The format follows the target.
With commercial print, direct mail and personalization, kitting and fulfillment, on-demand brand portals, and automated, CRM-integrated workflows all under one roof, Vomela helps brands make their collateral work as a single system—omnichannel in reach, operationally excellent in execution.
The goal is simple: the right piece, to the right person, at the right moment—collectively becoming omnichannel touchpoints that deliver.
Our comprehensive e-book, DELIVER: 15 Ways to Make Marketing Collateral Work for Your Business, offers further insights and advice. Download Now.
Share This!
When the moment matters, every detail counts. Partner with Vomela to bring your brand to life with impact, precision, and lasting visibility.
Download the Deliver E-Book and start creating print programs that perform.
See how Vomela creates memorable moments for customers.
Talk to us — let’s bring your vision to life.