BRANDING A MAJOR TENNIS TOURNAMENT
Transforming the BNP Parabis Open at Indian Wells
The annual BNP Paribas Open in Palm Springs, Ca., builds brand awareness for the global banking institution, shows their support of the tennis community, and allows them to entertain key customers. When they decided to update branding in four suites and two outdoor tents, they turned to The Vomela Companies to create permanent graphics for the suites and temporary ones for the tents. We collaborated to bring the vibrant, historical brand to life for the event, using wall graphics, posters, silicone edge graphic displays, frames, and displays of vintage tennis rackets.
Print Material Details
To transform the creative ideas into highest-quality graphics, we printed:
• Wall graphics on Oracal Orajet 3105 vinyl adhesive with matte lamination
• Framed posters on FiberMark Chromajet paper
• Desk graphics on 3M 1J80 vinyl adhesive with matte lamination
BNP Paribas succeeded in impressing key clients with the dynamic display during the eight-day tournament, and were thrilled with the high interest attendees showed.
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