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Brand Refresh for Natural Grocery Store

Customizing Navigation with Magnetic Signage

Fruitful Yield, a Chicago-based health foods and supplements chain, needed wayfinding signage and general branding elements to spruce up their new store format. They also wanted a graphics system that could be easily updated by any employee, allowing them to change up their store layout based on customer behaviors.

With no previous print graphics to provide reference, the challenge for The Vomela Companies was to concept, produce, and install a graphics package from scratch. Our in-house design team created a unique and modern brand identity for Fruitful Yield, including concept sketches, brand guidelines, positioning statements, and more.

Pratt Visual Solutions, a Vomela Company, custom-fabricated a variety of signage systems to fit Fruitful Yield’s new store format. The magnet-based hardware presents a simple way to provide a customizable wayfinding experience.