Marketing Communications Manager – Saint Paul, MN

Responsibilities

• Developing and executing a results-drive, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
• Creating and managing all marketing materials and collateral in line with brand direction
• Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
• Tracking effectiveness of various campaigns and course connections as required
• Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assests
• Leading and planning and implementation of PR and initiatives related to the brand

Skills and Experience

• You have a degree in Marketing, PR, or a related field
• You have prior experience in a similar role. Supervisory experience preferred
• You are proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel
• Strong knowledge of content development and SEM
• Thorough understanding of principals and methods to promote, display, and sell products and services
• A strong network of PR and media contacts would be highly advantageous
• You have exceptional verbal and written communication skills
• You have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
• You have excellent interpersonal skills and are adept at building relationships with different stakeholders
• You have proficiency in Microsoft, Adobe, Canva, WordPress, HubSpot, or related CRM tool

Please note: There have been multiple scams recently where individuals will pose as HR or a hiring manager and offer you a job in order to gain access to your banking information.  We will never ask you for your personal information (bank account, Social Security number, etc.) until your first day of employment when you are asked to complete paperwork.