Digital Marketing Specialist – St. Paul, MN

Vomela St. Paul has an exciting opportunity for a high-energy Digital Marketing Specialist to join our team. This position will create strong content campaigns to engage users, generate leads, and drive website traffic while maintaining a solid brand presence on social media.  Candidate must have experience working in HubSpot and email automation.

Responsibilities

  • Provides support to sales team, including:
    • Maintaining prospect database, following up on inquiries, and lead data mining
  • Develop sales presentations to support the growth and expansion of service brand offerings
  • Create customer testimonials and success stories that aid sales efforts
  • Create content relevant to specific product and service offerings
  • Initiate ideas and create content to boost organic search-engine presence
  • Provide research and reports based on strategic growth plans
    • Market trends, competition, industry information, etc.
  • Manage technical aspects of key marketing systems used to generate, distribute, and report on leads
    • Marketing automation, email campaigns, CRM
  • Coordinate direct email marketing and lead nurturing campaigns to provide multiple touch exposure
  • Maintain scalable processes that ensure best practices in campaign and lead management
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact

Requirements

  • BA/BS with 2-4 years working experience required
  • Strong skills Microsoft suite with familiarity in Adobe Create Suite (Illustrator, InDesign, PhotoShop)
  • Proficiency in marketing automation systems (HubSpot) and integrating those systems with other technologies
    • Proficiency in CRM Management
  • Superior organizational skills and attention to detail
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