Vomela’s “Super Hero” Campaign Takes Flight at Times Square, NY

August 28th, 2006

Need a hero? Vomela radiates their graphics industry “super powers” across Times Square in a new campaign beginning August 28th, 2006. In an agreement with long-time customer Toys “R” Us, Vomela has the opportunity to bring awareness to its graphics capabilities in a big way - literally. The large-scale scrolling display is anchored on the inside of Toys “R” Us’ flagship store in New York City covering almost the entire store front on both sides and measures 157 feet by 30 feet.

Vomela has provided the graphics for this eye-popping display since its inception five years ago. It was the first of its kind then, and Toys “R” Us turned to Vomela for a graphics solution that would accommodate its enormous size and rotating scroll technology for multiple advertisements. Vomela will now have a rotating campaign on the high-profile billboard through October 9th, 2006, and with 1.7 million people passing through Times Square each day... that’s big!

For more information, contact:
Tim Wieland, Vomela, (651) 523-9503, Tim.Wieland@vomela.com

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